Design Career Fair

Role: Art Direction, Branding

Objective: Create a branding identity to promote a career fair catered to empowering design students and companies.

The Design Career Fair at UC Davis is an annual event that aims to expose design students to creative firms while developing confidence as a designer, especially as women and minorities. I led a group of 15 designers to conceptualize and design a branding identity from scratch that would promote the energy and community of UC Davis designers. We conveyed the theme, [insert future here], with bold brackets and an eye-catching CMYK color palette. The identity influenced a campus-wide marketing campaign of posters showcasing diverse design students, interactive chalkboard exhibitions, and portable seating blocks in the shape of our logo.